Solocast is designed to help you drive business growth and reduce marketing costs. The sophisticated and precise market segmentation analysis tool quickly and effectively analyzes your most favored scenarios for connecting with existing and new customers. You are able to easily search markets, store areas, media geography and additional mailings lists, and identify cross-selling opportunities and secondary markets.

Solocast features complete system independence for working with any published or customized segmentation system. It also can be deployed for one desktop user or across a workgroup setting.

The easy to use tool features two intuitive graphical user interfaces. The Wizard interface can be used for standard applications or its classical interface can be used for more complex analyses. The Wizard interface takes you step by step through processes like cluster coding of customer files, ranking geographies on a survey profile and highlighting correlated products empowering all of your staff to conduct their own market analyses without a high-paid market analyst.

Companies worldwide are using Solocast for finding, winning and keeping profitable customers. Solocast offers you valuable insight into in-depth customer profiles for measuring market potentials and product usage, enabling customer retention programs, enhancing the impact of direct mail campaigns, determining best scenarios for new retail locations, analyzing advertising media buys and conducting competitive analyses.

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