NAVIGA Industries:  Advertising & Media Services

NAVIGA’s toolbox of business intelligence software solutions helps to compel every advertising agency and media company to instantly understand their clients’ market and customer needs.  Access to media and broadcast data includes demographic, lifestyle, and any industry data is available on the Web at any hour. 

Client data tools can be easily integrated with proprietary customer data to help build the company’s reach to its customers, helping to understand and influence behavior and help design a customized marketing and advertising campaign that drives and maximizes ROI.  

Out of this toolbox, users can produce:

• Consumer or Business Profiles
• Consumer Buying Habits
• Consumer Segmentation
• Competitive Analyses
• Demographic Profiles for any media or client geography
• Target Marketing
• Local Market Intelligence

Users of these tools include:

• Broadcast, Cable or Satellite Television
• Advertising and Media Companies
• Marketers

Media User Distribution Map Example Click on the image to view full size example

Media Usage Reports Example Click on the image to view full size example

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